This is a question implicit in almost everyone who surfs online. This is same whether one is reading news articles, how to-articles, ebooks, websites content special reports, ads, e.t.c.

You probably have many times asked yourself this question when reading any content online or any advertising promotion. You also need to know what you will get in return for purchasing a particular product or paying for a particular service. Most likely you expect to get some useful information that will help you in your life. You could also be expecting that the information will help you in your career or business.

This goes out to show the importance of focusing on customer need and satisfaction when writing marketing copy, writing and promoting your information product or promotional articles and writing website copy. Put yourself in the shoes of your ordinary customer and ask yourself questions that are selfish the main of which is: Whats in it for me?What does the customer gain from buying from you? What does the competition offer? What can stimulate demand for your product or service? Then package your product, service or marketing materials with answers to those questions which are favourable to your customer.

Here are some of the things that customers look in any product or service.

Do I get full value for my money?
Is the price cheaper compared to the competition?
Can I make money from this?
Is the information provided useful or unique?
How does this product or service compare generally to others?
Is the seller or promoter credible, genuine or honest?
Are my consumer rights protected if I buy?
Is there a money-back guarantee?
What do others say regarding this product or service?
Are there better products than this one out there?
Will I get full satisfaction from this product or service?

So, as you have seen above, customers ask themselves many selfish questions that you will have to address when packaging or promoting your product. The more you satisfactorily address these questions the better the chance that prospective customers will respond positively to your marketing promotion.

A better way of finding our customer needs and requirements is to conduct market research prior to preparing or launching your product or service. You could conduct a survey online or ask a few experts for their opinions. You could also visit your local library and read relevant books on your subject of concern. There also thousands of books, ebooks, special reports and articles online that can provide useful information on a wide variety of subjects. You could also visit discussion forums and find out whats selling currently and what the major issues are.

Some of the things that can attract a high response by prospective customers are:

Organizing prize contests
Giving cash give aways
Giving frees reports, ebooks and ecourses
Giving discounts
Having an affiliate programme
Giving generous commissions to affiliates
Free website review or make over

I hope this article helps you to re-package your products, marketing campaign, website, ezine or ebook to enable you make more sales.