Newsletter advertising has been getting a bad rap lately. Around every corner you can find someone complaining about how it doesnt work. But when you ask them if theyve tried it, most say no. The others who have, had NO idea what they were doing. Today were going to talk about exactly what kind of solo ads sell and what factors are important. Lets start by going through the process of publishing a solo ad. - Choose a newsletter/ezine to publish in.
- Write the solo ad
- Write an effective title
- Design the website where your visitors will go...
1. Choose a newsletter/ezine Extremely important. You must do your best to choose the most targeted group possible. You must choose a good-sized list. Also, the group must be responsive. The best searching technique is to go to the websites in your niche market that are popular and find the links that say advertising or advertise with us. Its normally quite self-explanatory from there... I personally recommend going for no newsletter with less than 5,000 members unless they are extremely targeted and very responsive. To determine how responsive a group is ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these dont waste your time promoting there. 2. Write the Solo Ad One word story. Thats the BEST way to sell someone something tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story. Start talking about how you went from a nothing to having this great success. Or, how you went from not knowing anything about such and such to now becoming an expert. The next tip is to give them a feeling of what they are about to learn *start* to teach them about the topic and then say O...to learn the rest, click here. Ive learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of Pre-Sell prevails. 3. Write an Effective Title Quite possibly the MOST important part of your entire campaign. Dont underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. Theyre already skeptical. If you want to catch their eye, you better have a title that really appeals to them. Here are some good title tips: - Use Numbers - ex/ How to Get 2000+ Targeted Visitors A Day instead of How to Get Traffic
- Be Specific Your title should reveal EXACTLY what you talk about
- Keep It Short The shorter the title, the more it will be read
- Avoid SPAM words Dont use FREE MONEY These words are turn-offs now
If you can write an effective title, youve one half the battle already! 4. Design the website where your visitors go... The BIGGEST mistake (in my opinion) is to simply send the traffic to your main site. I recommend you set-up a SEPARATE website for THAT particular ezine. Make that visitor feel as if he/she is VIP for coming in from that newsletter. Greet them with a Hey! Glad you could make it from INSERT NAME HERE to our site! This makes your site more personal and the visitor feels more comfortable reading your message. A quick tip for your website: Always talk about the success YOU had with the program you are selling tell a story and reveal how well YOU did with it. You will see a HUGE increase in sales. Once again, people want stories and they want storied about YOU. If you apply these four factors the right way, youre bound to do extremely well with Solo Ads. Personally, I make thousands a month selling my consulting service using Solo Ads so, no one can tell me they dont work. Till we meet again, thumbs up to ezine advertising! |
