One of the most effective means for creating an additional income stream with your ebook is through a simple website (direct response.) It's easy once you know the steps to setup your selling machine (web site). Here are 5 simple steps to rake in the ebook sales with a direct response mini-site: Step 4: Capture Visitor Information. The other ebook success dream-killer is developing the ability to convert your visitors into customers. Most newbies think, if I could just get them to my site, they will see my wonderful ebook and buy instantly. Sometimes that't true if they are well targeted through your marketing. But most of the time people need convincing that your ebook is going to solve their problem or fulfill their desire. Expert Researchers have proven that it takes at least 5-7 exposures to your offer before a prospect will buy. So your main objective after generating targeted traffic is to capture their contact information. (For example, you would entice visitors to sign-up for your mailing list or newsletter.) Since the majority of your visitors will not order on their first visit, capturing their contact information enables you to follow-up with them. Following up with them creates multiple exposures to your ebook and the potential of additional sales. Step 5: Automate Your Follow-Up. This key principle is one of the most important to leveraging your time and resources. There is no easier way to a profitable e-book than to automate your marketing. To automate your follow-up and internet marketing use email auto responders. Your email auto responder sends fully automated follow up messages to your website visitors and prospective e-book customers. It's worth repeating, following up with your prospects is the best way to create multiple exposures to your ebook offer and result in sales. After deciding what to send, you could literally send each of your potential customers a follow-up letter for a year with a one time setup by you. It's similar to having a 'Super Salesman' on your staff. It's a 'Super Salesman' that you don't have to send monthly sales commissions. There are lots of good autoresponder services around today. Shoe String Budget Tip: Not ready to pay for an autoresponder service? Consider signing up for a free one to try it out. I use Getreponse.com They offer a FREE autoresponder service. Please know free service autoresponders will host ads on the emails you send. Most do, remember that's how yahoo email got popular so quick. Step 6. Create a Sizzling Sales Letter Experts agree; the most important skill you can develop is that of copywriting. Copywriting is simply crafting a sales message that gets results. Whether your main business is online or offline, there are special skills you must have to achieve your greatest success. For selling ebooks or anything else online, the special skill you must develop is copywriting. Through your copywriting you convince your prospect that your ebook is the best solution for their problem. Now that I've said that, don't panic. The writing skills are special but not in the traditional sense. In fact, many of the top copywriters are known to have poor 'traditional' writing skills. In fact, it's probably better if you are not so skilled in traditional writing for that person finds it easier to write in an easy, friendly manner. The best copywriting for ad copy is writing like you are talking to your friend about your wonderful ebook. Simply put on paper what you would say to this person in person. Don't put it off. You can write your passion-oriented ebook in less time than ever. Remember to find a niche area to create your ebook, setup your mini-site, and take steps to generate targeted traffic. Then to convert more of your visitors to customers setup an ezine, or a free gift to capture their emails and automate your follow-up. Finally, invest in your sales letter to close the sale. Implement the above steps to rake in a lion's share of ebook sales in your targeted area. Remember, if you enjoy the journey life is made easier. |
